Business and leisure

Hertz UAE

“We give Americans hassle-free, quality car rental.”

Bob Farrow, General Manager

Hertz UAE doubled the size of its fleet last year and expects over 70 percent expansion for 2004, thanks to its full range of car-rental services and exceptional personalized attention to customers. The company operates 15 branches throughout the UAE and is planning significant expansion of its network. Hertz UAE offers short-term rentals, long-term corporate and personal leasing, chauffeur services, bus and limousine services, and international reservations.

Bob Farrow, General Manager, explains that Hertz’s success is based on the company’s decision to make vehicle collection and delivery as efficient as possible while also maintaining top-quality customer service. The company is also implementing a customer-service center and is upgrading its information-technology system. Farrow says, “In my 26 years of experience, I have found out infrastructure is one of the three things that can make or break a car-rental company, the other two being its staff and its fleet.”

In addition to highly trained staff and a superb infrastructure, Hertz UAE has an extensive fleet of all types of vehicles from many different carmakers, including four types of four-wheel-drive cars. All cars are replaced after reaching 24,800 miles or nine months of use, with the average age now less than five months. The company aims to add a full range of trucks and vans to its fleet in the near future.

Hertz’s new site next to Airport Expo reflects the company’s aim to be the absolute best in its sector in the UAE. The new premises will include an automatic car-wash facility, a service station, a state-of-the-art garage and enhanced customer services.

Commenting on Hertz’s strong reputation in the local market, Farrow says, “Hertz is by far the most respected brand [of car-rental company] here and its ownership by Al-Futtaim, also one of the most respected UAE companies, makes Hertz UAE a perfect marriage. In addition, for our international clients, we make sure that the product offering is as close to what a customer would get back home.”

Hertz UAE aims to be at the cutting edge of technology and is investigating a new rental system using GPIS technology. As for customers from the United States, Farrow adds, “We have the ability to give Americans what they are looking for as far as hassle-free, quality car rental.”